Simple genius
Published by Deanna Hoak June 22nd, 2006 in blogApple has amazing marketing people. That video with the two guys in boxes? First time I think I have ever deliberately clicked on an ad to watch it. And when it gave me the option to watch the other ads, too? I did.
It reminds me of that video someone on my f’list linked a while back, that showed how IBM might have marketed the iPod. (Anyone have that link? I couldn’t find it with a few minutes of Googling.) It’s amazing how much more effective simplicity can be.
ETA: Folks have kindly given me the link. No wonder I couldn’t find it. :-) Microsoft Designs the iPod package.
3 Responses to “Simple genius”
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I'm a freelance copyeditor specializing in fantasy and science fiction. SF/F novels I have copyedited have been finalists for (and have sometimes won) the Hugo, Nebula, Arthur C. Clarke, Golden Spur, John W. Campbell Memorial, Quill, Locus, Philip K. Dick, British Science Fiction, British Fantasy, and World Fantasy awards. In 2007 I was short-listed for a World Fantasy Award for my copyediting.
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It wasn’t IBM — it was Microsoft. And the video actually originated FROM Microsoft! You can see it at:
http://video.google.com/videoplay?docid=36099539665548298&q=microsoft+ipod
BTW, the guy who plays the PC in those awesome Apple commercials is my old college roommate, John Hodgman, a great writer in his own right.
Barry
fanboyandgothgirl.com
Do you mean this one (Microsoft, not IBM)…?
http://www.youtube.com/watch?v=aeXAcwriid0
He’s so cute! He makes me feel sympathetic to the plight of the PC!
(The video makes me eeeeeeeeeee!)